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Posts Tagged ‘Greenwashing’

Though awareness of green has blossomed, so too has confusion. Years of greenwashing have made consumers cautious of green claims and green promises. In our latest white paper, Green is Dead, we’ll help marketers see their products through a uniquely green lens, helping them understand the green landscape as it pertains to their business. (PRWeb February 22, 2011) Read the full story at ...

Walmart, the world’s biggest retailer, is often criticized for — well, being too big. Its impact on Mom and Pop shops and other small businesses in the markets it enters aside, Walmart’s environmental impact has been the subject of debate for years.

We’re always on the alert for ‘greenwashing’, but what about ‘localwashing’? It turns out, big corporations are just as eager to make money off your dedication to buying local as they are off what they see as “the green trend”. From Walmart to Citgo, huge companies are trying to lure our dollars out of our pockets using misleading and often downright deceptive ads claiming that they’re “local”. Grist put together an amazing collection of the 12 of the most outrageous examples. Check out thes